The Art of Writing a great sales letter.
Gary Halbert, one of the great copywriters who ever lived describes in one of his newsletters
- Say something that gets people attention.
- Tell people why should they get interested.
- Tell people why they should believe in what you are saying.
- Prove it is true.
- Itemize and describe all benefits.
- Tell them how to order.
- Tell them to order now.
These steps are taken from his famous AIDA principle. Where AIDA stands for