Step by Step process to write sales copy
- Write Clear Headlines
- Declare problem
- Present your solution
- Social Proof
- Call To Action
- Risk Reversal
- Price Anchoring
End Result that customer want + Specific time period + Address the objection.
Hot fresh pizza delivered in 30 minutes or free.
Declare problem you are solving
Explain problem using customer words. Describe it better than your customer can.
for eg: On average 20% of your emails never reach in the inbox of your customers.
Present your Solution
Product name helps you do, say goodbye to pain and say hello to benefits with these features of your product.
Use companies logo
Magazine Published in
Use Social Proof
Testimonials that includes specific end or benefits customer got in time + feeling + stats.
Biggest benefit at the top
Tell who the person is in details with his photograph
Never stop selling testimonials
Clear Call To Action
Tell customers to do something
Make CTA the end result of what your customer wants to do.
Reverse All Risk
Handle all of the objections of your customers and make it risk-free for them.
60 days money back guarantee
A good guarantee can double or even triple sales. If 5% is the refund, do the math.
Use Price Anchoring
Make your price seems like a bargain, ‘The contrast Principle.’
This is again your chance to win your customers by handling all of your their objections.
Answer questions like:
Why should I trust you? Address distrust, tell them about your previous works and your relationships with clients.